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August 15, 2012 / Raffy Pekson II

Facebook Pages You Never Liked to Appear On Your Wall Soon

Facebook seems determined to impress investors, as today it begins testing an aggressive web and mobile news feed ad unit that lets Pages pay to show their posts to people who didn’t subscribe to them. the new ad unit is currently part of a very small test, presumably only available to handful of businesses and shown to just a small percentage of the service’s users.

Now a Page with no fans could buy their way into millions of news feeds. That could shake advertiser faith in the importance of the earned media available through Pages, and lead them to be more conservative about buying fans in the future.

Read more at TechCrunch

Photo from CNBC.com on Inside Facebook Headquarters

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