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August 7, 2012 / Raffy Pekson II

Five Common Mistakes in Copywriting

Copywriting is Design

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares. The copywriter has ultimate responsibility for the advertisement’s verbal or textual content. He or she is responsible for telling the story, crafting it in such a way that it resonates with the viewer/reader, ideally producing an emotional response.

Adam Kreitman, an online marketing consultant who owns Words That Click, a firm focusing on SEM for small businesses, writes that when copywriting, you may be able to initially hook a reader with an attention grabbing headline, but that’s just the first step. If you’re not careful, you could make one of these common copywriting mistakes.

1. Focusing on yourself/your company

2. Focusing on features

3. Being too formal, stiff and/or boring

4. Saying too much

5. Weak (or Non-existent) call to action


Read the detail of each mistake at The Daily Egg

Introduction source from Wikipedia

Photo by rohdesign at



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