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January 9, 2012 / Raffy Pekson II

Luck Is An Attitude

Luck is an Attitude: would you rather be alone or be with new friends?

Awesome, creative and light. That’s how I’d describe the new Martini commercial. Even if it’s just two minutes short, it simply tells you how luck is also made, not just waited upon. Life was simple in the good ol’ days; hence, probably the old music and the black-and-white video shot. Just like a favorite slogan of mine from the title of a book, “Hope Is Not A Method.” But that’s not really what this is about.

“Luck is what happens when preparation meets opportunity.”

According to AdverBlog, the star of the film was selected through a talent search on Facebook by the Kisser Casting where the Italian Yuri Buzzi triumphed after a tough selection process between more than 4,000 applicants. Who ever said Facebook is the new talent portal is ever so true!

Enjoy and share!

Image from the YouTube video



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