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August 28, 2011 / Raffy Pekson II

Smartphone HTC Buys Majority Shares in Headphone Beats by Dr. Dre

The iconic headphones Beats by Dr. Dre

Doctor who? That was the response I uttered when my son asked to look for headphones that he wanted. Later, my daughter wanted one, too.

Beats Electronics is the headphone manufacturer that was founded by Dr. Dre, real name Andre Romelle Young, a record producer, rapper, record executive, and occasional actor. In July 2008, Dr. Dre released his high-performance brand of headphones, Beats by Dr. Dre. The line consists of Beats Studio, a circumaural headphone, Beats Tour, an in-ear headphone, Beats Solo & Solo HD, a supra-aural headphone, Beats Spin, Heartbeats by Lady Gaga, also an in-ear headphone, and Diddy Beats.

On August 11, 2011, Fierce Mobile reported that HTC, formerly High Tech Computer Corporation, a Taiwanese manufacturer of smartphones, will purchase 51 percent in Beats Electronics in an attempt to integrate Beats technology into HTC smartphones. HTC promises to start selling its Beats-integrated products by the fourth quarter this year.

Sources: Fierce Mobile, Dr. Dre, HTC

Photo by briansolis at



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