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August 10, 2011 / Raffy Pekson II

Make Sure Your Blog Always Has a Disclosure Statement

It’s old news that blog posts and articles presenting, reviewing or promoting a product or service must come with a disclosure statement clearly specifying if the writer or the organization that owns and manages the blog page or website has received payment in goods, service or cash for this kind of blog post they wrote about.

To go back to the Federal Trade Commission announcement in 2009, this was when the FTC published the final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. This notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.

It is now a safe trend that bloggers and blogs always carry a disclosure statement just in case it presents any conflict of interest. For the FTC’s blog disclosure regulations, it does “require those who write articles or reviews of products or services on the internet to disclose, in a “clear and conspicuous” manner, any free products or payments they receive for these reviews.”

Photo above by Frank Gruber at Flickr.com

Sources:
Lawyers.com
FTC.gov
PDF: Use of Endorsements and Testimonials in Advertising

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