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October 20, 2010 / Raffy Pekson II

‘We Love Logistics’ Ad by UPS is Charming Yet Catchy

Photo from the Ogilvy & Mather video ad

I was actually watching a rerun of the TV series Bones, the episode where she and Booth were in New Orleans after hurricane Katrina hit, when some nice-sounding tune caught my attention back to the television (yeah, I wasn’t paying much attention to Bones since it was a rerun). I must have caught the middle part of the ad but noticed the familiar-looking brown vehicles and the logo of UPS. Here’s a piece of the description of the UPS ad from its creators:

The ad campaign was conceived by Ogilvy & Mather Worldwide. The creative elements of the platform will focus on the theme “We ♥ Logistics” to reflect UPS’s passion for delivering transportation and supply chain solutions that can bring competitive power to its customers. The first ads run today (13th September).

Oh, man! I loved the ad. Good work, Ogilvy! I love the jingle! And the video was charmingly done yet straight to the point. You be the judge.


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