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October 3, 2010 / Raffy Pekson II

Why the Heck Did You Buy an Apple iPad?

Photo by lexnger at

NPD Group, a leading global provider of consumer and retail market research information for a wide range of industries that’s founded in 1967, has been coming up with a series of Apple iPad surveys. In this post, I’m sharing their work on the use or intended use of the Apple iPad with two distinct groups: those who bought their Apple iPads within two months of its launch (or early adopters), and those who bought theirs after that period (let’s call them late bloomers).

Satisfaction among the two groups:
80% of early adopters were satisfied
65% of late bloomers were satisfied

Early adopters stats on using the iPad:
18 hrs/wk usage by early adopters today
44% more likely to watch YouTube by early adopters
50% more likely to watch movies
60% more likely to watch TV shows
38% more likely to read e-books

Generally how both groups use the iPad:
3 top activities are surfing, e-mail and games
20% of time used iPad in bed
25% of time used on stationary surface mode
51% cited dissatisfaction in lack of USB port

You can read more by clicking on the source link.

Source: NPD Group Blog



Leave a Comment
  1. David F / Oct 3 2010 5:58 am

    Early Adopter. I was not really paying attention to iPad. I had my Sony ereader out to Sony for repairs. Went in to best buy to get another Sony. Saw the iPad, fiddled with it, bought it. I read ebooks, email, web browse, keep all my technical service manuals on it, do expense reports on it, do service tickets on it, listen to music, watch.movies, balance my checking account, keep track of inventory, play games, keep photos, use as an educational tool…..and so on.

    • Raffy Pekson II / Oct 3 2010 6:49 am

      A friend of mine just commented in Facebook saying it’s more like 95% she uses it in bed, on the sofa and so on; and only 5% of the time it’s used on a flat surface. LOL! So, you’re not alone, David 🙂

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