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December 21, 2009 / Raffy Pekson II

Pepsi Decides To Spend Online Than The Super Bowl

Pepsi is one of those huge companies pulling out of next year’s Super Bowl in the midst of an economic downturn in the United States. Instead, it’s decided to spend that money on marketing efforts mostly online. If you recall, Pepsi was one of the biggest advertisers of the Super Bowl this year, a cool $15 million, and has been advertising in the game every year since 1987.

In January 13, a website will go live that supports the company’s “Pepsi Refresh Project” where people can list their projects which Pepsi will vote to support and receive money.

Source: Silicon Alley Insider

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