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November 27, 2009 / Raffy Pekson II

Virgin Atlantic’s No Fear of Flying iPhone App

Sir Richard Branson of Virgin Atlantic epitomizes the marketing in the airline industry. Here’s a new blitz targeting the first-time flyers of his airline using a downloadable iPhone App. Cool!


One Comment

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  1. Capt Tom Bunn LCSW / Nov 27 2009 11:46 pm

    New app, yes, but it is based on breathing exercises which research (and first hand experience with many clients) has shown to be completely useless for controlling flight anxiety.

    There is effective treatment available, but not via this app.

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