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October 6, 2009 / Raffy Pekson II

FTC To Include Bloggers, Online Social Media in Ad Rules

The Federal Trade Commission (FTC) will be revising its 1980 rules on the relationships between advertisers and product endorsers. Starting Dec. 1 this year, bloggers must disclose any business relationship or connection with advertisers whenever they review any product or service on the net. This includes freebies that some bloggers give away in behalf of advertisers.

Because many celebrities also blog, they will have to conduct themselves the same way, providing information on their relationships with any product endorsement they make in their blogs or any social media like Twitter and Facebook. These upcoming new rules also dictate cases where the advertiser has no control over the content of the blogs.

For many bloggers, gone will be the days where free products just came pouring in the mail for these virtual writers to ponder upon and “blog” about it. Starting December, bloggers need to disclose it whether they received these products or are independent of the companies who made or distributes them.

It’s not that many bloggers decieve their readers – it’s just that because people put their trust in what the bloggers write, the readers themselves deserve the truth.

Source: The New York Times


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