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August 12, 2009 / Raffy Pekson II

Keep Up PR and Marketing During Down Times

The first paragraph of the Financial Post article states: “Why maintain marketing and public relations budgets during down times? Simply put: Because you can’t afford not to. At least, that’s the message coming from the experts.” Companies that maintain marketing efforts through a recessionary time will always recover faster and stronger than those businesses that do not.

So, what should an effective marketing plan include? What are the five components of promotion? Why should small business owners invest in public relations?

Click here to read the Financial Post article.

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