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June 24, 2009 / Raffy Pekson II

Is Facebook’s Cost-per-click a fraud?

A big part of Facebook‘s $550 million revenue target will be coming from “cost-per-click” advertising from self-service advertisers, usually entreprenuers, SOHO or small businesses. But there’s a ruckus exploding within these advertisers that Facebook is defrauding them of bloated click numbers–not just 20% or so but almost 10 times the actual clicks. So, advertisers are complaining that Facebook is recording clicks that don’t really exist at all. But Facebooking isn’t acknowledging the ghost clicks nor are they refunding advertisers. They are, however, asking advertisers for proof by sending Facebook the actual logs that display the discrepancy.

Click here to go the TechCrunch.com story.

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  1. Finkelstein Thompson LLP / Jun 24 2009 11:02 pm

    Attorney Advertisement

    Finkelstein Thompson LLP is a law firm that represents consumers who have been harmed by large corporations’ unfair business practices. We are currently investigating allegations that advertisers are being charged for fraudulent clicks on Facebook.com. If you have been affected and would like to discuss your rights, please contact Rosemary M. Rivas, Esq. at our toll-free number 877-800-1450 or by email at contact@finkelsteinthompson.com. Responding to this advertisement does not, by itself, create an attorney-client relationship between you and Finkelstein Thompson LLP.

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