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June 15, 2009 / Raffy Pekson II

How can CEOs use Twitter?

CEOs are part and parcel of the company brand they represent. When these executives use Twitter to communicate, they become part of their customer’s “brand” and can provide a strong forum for thier views. However, many executives keep asking (or procrastinating) if they should even venture into the 140-character messaging system that many have not found “what the heck does it do for my business?” Even if you’re not a CEO but belong to the decision-making echelon of your business, you’ve got to consider the power of social networking and, for this matter, Twitter.

Here’s a great article (especially for CEOs) to ascertain if Twitter will truly achieve strengthening their public image and brand. Click here to go to the Mashable.com article.

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