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May 26, 2009 / Raffy Pekson II

Twitter in Reality TV

Brillstein Entertainment, a powerful artist management company, and Reveille Productions, the folks who used to be owned by NBC Entertainment’s co-chairman, Ben Silverman, are about to make a reality series in cooperation with Twitter, based on an article posted in CNet.com.

Twitter in reality TV? Get outa here!

According to the plans for the as-yet unnamed series, the concept consists of “putting ordinary people on the trail of celebrities in a revolutionary competitive format.”

They’re now calling it “Realitweet TV!”

Addendum:

Twitter just posted a blog saying “We’re Note Making a TV Show.” It says:

Just to be clear, Twitter is not making a television show. Some Hollywood folks are developing something that leverages Twitter and they are extremely enthusiastic as evidenced by all the media hubhub yesterday and today. We have little to do with their efforts but we wish them success.

Like the thousands of apps being built around Twitter, there is a growing interest from the entertainment and news industry. We see these projects and others as yet another way the ecosystem is enriched for everyone who uses Twitter.

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